Water, water everywhere. Whilst wandering around Rome this summer I came across Aquastore, a shop entirely dedicated to nothing but water. Located in the Galleria Centrale of Rome’s Termini train station, the Aqua Store is a kind of high-end boutique offering a massive array of different types of water.

The water available is treated much like wine, in that there are many different types of water, and each has it’s time and place within certain situations. An in-store touch-screen computer acts as an electronic sommelier to help guide you in your water selection of choice, ensuring you make an informed choice. Unfortunately, a shallow design-whore like myself is just drawn to the pretty bottles, so the service would be wasted on me.

It seems the store have spread across Italy, and even branched out as far as Japan. Perhaps it’s only a matter of time before we’ll all be visiting the local water merchant to pick up a cheeky little vintage bottle for that hot date on the weekend. Until then, keep your eyes on Aqua Concept as they appear to be opening an online store soon!