The world’s first “green” vodka. The boutique vodka market welcomes a new player with the launch of Reyka vodka (pronounced Ray kuh). The vodka has just hit American shelves and is the world’s first “green” vodka- distilled using sustainable and clean energy from geothermal heat (the spirit is passed over lava rock twice during distillation.)

It’s hot because it’s bottle come in 1 of 8 limited edition bottle top designs and the Actress in the ads and the website is Icelandic Singer/ Songwriter Hafdis Huld, formerly of the group GusGus (you can watch the adverts on YouTube: Water into Vodka, Vodka Flavored Vodka and Humping Puffin.)

Find out more at reykavodka.com.